A month-by-month look at 2025 through Gen Z and Gen Alpha memes, slang, scandals, and trends—from TikTok refugees to 6-7, protest costumes, and millennial optimism.

With AI eliminating entry-level jobs, Gen Z is choosing AI-proof careers earning $50K+. Here are the 12 trades and healthcare ...

Prince is getting a Spotify streaming boost after the #StrangerThings finale. - “Purple Rain” has seen a 243% increase in ...

Starbucks CEO Brian Niccol is closing a convenience that was explicitly targeted toward Gen Z’s taste for “frictionless” experiences: their mobile-only “pickup” stores. The move signals a deliberate ...

Gen Z has grown up with smartphones in their pockets and algorithms shaping their feeds, yet many of them are suddenly unsure where the technology ends and their own identities begin. They are fluent ...

Instead, Gen Z is turning to peers for a community-driven “soft start” to the year ahead. Popularized on TikTok, January ...

There are a few reasons why Gen Z is drinking less alcohol, including a higher awareness of physical and mental health. And ...

In the past, beauty trends often focused on fairness creams or heavy, cakey makeup, especially in the 2000s. Gen Z, however, ...

The slightly longer answer is this: According to the best available data, on issues of race, members of Gen Z are, on average ...

From initially a quick bite, Kenya’s Gen- Z are evolving street food culture into an expression, creativity and community as ...