With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

Life is about simple truths. Here is one for you: it’s hard to grow a Facebook audience. We all like those Facebook pages. Those pages that have millions of “likes,” whose posts get thousands of ...

Early next year, Meta will remove detailed ad targeting options and offer users more control over the types of ad content they want to see. By Charlotte Hu Published Nov 10, 2021 3:00 PM EST Get the ...

Facebook in May launched a revamped version of its self-serve ad creation tool aimed at streamlining the process and helping advertisers to optimize campaigns based on their marketing goals. It also ...

In 2022, there are two things marketers truly fear: AI rendering their job obsolete and the rising cost of digital ads. According to AdEspresso, the average cost per click (CPC) for Facebook ads ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Domy Brici, a data scientist, with Facebook Gaming at Meta, explains why duplicating campaigns across Automated App Ads and Manual App ads can reduce the effectiveness of campaigns and increase costs.