Qualitative marketing differs from quantitative marketing by addressing promotional advantages you can't use numbers to describe. Small businesses typically have limited resources, so qualitative ...

Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

If you don't understand all of the "Four Ps" of marketing, you'll be short-changing your company as you try to increase sales. If you're hiring someone to handle your marketing, make sure you know ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

From Fritz Lang’s 1927 sci-fi epic Metropolis, to more recent incarnations in films like The Terminator and The Matrix, science fiction has always been fascinated by artificial intelligence (AI). But ...

This article is more than 6 years old. But we’ve all seen those celebrity endorsements that lacks a believable passion for the product. This lack of believability opened channels for more grass roots, ...

Everyone likes to watch videos on the web. According to official statistics from YouTube, they have " over a billion users — almost one-third of all people on the Internet — and every day people watch ...

Download this free collection of case studies to learn how top B2B brands are deploying virtual and augmented reality in marketing to great effect B2B marketing has been talking about the ...

Opinions expressed by Entrepreneur contributors are their own. Since Instagram’s inception, the platform has redfined social-media engagement. It is now the ultimate territory marketers set out to ...

When it comes to nonprofit social media marketing, the idea is the same as social media marketing for any type of business. The challenge, however, is that we tend to think that everything is ...