The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Email marketing remains one of the most effective channels for driving revenue, offering unparalleled ROI and personalization opportunities. In 2025, leveraging customer data, segmenting subscribers, ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. These easy-to-read tips will help you improve your ...

Myra Deshmukh worked at Amazon for over a decade and taught a business writing course to other employees. She shares seven tips for improving email communication, including being concise and avoiding ...

Every single day, I meet copywriters and business owners who keep asking me the same question: “How can I write emails faster without compromising on quality or watering down my message?” The reality ...

A blank email canvas can be an exciting project, but also potentially an intimidating place to start. Your resources to conceptualize, strategize, write, design and deliver your campaigns can greatly ...

Cold emails feel like talking to an empty room. You write a great message. You hit send. Then nothing happens. Your email sits in someone's Gmail inbox, ignored and forgotten. Here's what most people ...