A new study published in JMIR XR and Spatial Computing demonstrates that the way virtual reality therapeutics (VRx) are introduced to patients is a critical factor in how successfully they adopt the ...

NEEDHAM, Mass.--(BUSINESS WIRE)--The decline in worldwide shipments of augmented reality and virtual reality (AR/VR) headsets continued during the second quarter of 2024 (2Q24) as volumes contracted ...

Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset that many ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Ford has rolled out a new virtual reality app for iOS and Android users which offers an innovative spin on VR storytelling for consumers and fans to experience. Ford's digital marketing manager Lisa ...