In practical terms, Epic challenged Apple’s right to force developers into using its in-app payment system, opening the door for brands to steer users toward alternatives with different economics.

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...