For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. A public relations strategy is crucial for managing a ...

In today’s world, online presence is essential to business success. In decades past, businesses could rely upon physical marketing or tactile advertising to form a successful foundation and build ...

If you’re struggling to get your pitches picked up by your target titles, or wondering how to prove the value of PR to a sceptical senior team, The Marketing Pod’s guide to Developing a Digital-First ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

Whether you’re a seasoned financial advisor, a budding wealth manager, or part of an established investment firm, establishing a solid sense of trust with your clients and prospects is imperative for ...

Ecommerce brands cannot rely on paid ads alone to win customers. Costs keep climbing, tracking grows harder with privacy changes, and shoppers expect genuine brand trust. Digital PR has shifted from a ...

It's a fast-paced world we live in, and when it comes to your marketing strategies, it is no different. Just because a marketing or PR strategy worked for you a year or two ago doesn't necessarily ...

With intense online competition, B2B marketers must ensure they’re not missing a beat by positioning their companies in the best search engine, with the best ranking, for the best query – all of which ...