With continued calls to modernize its measurement service from many in the radio industry, Nielsen gave a look behind the curtain at its approach to audio diary surveys in a Thursday webinar – ...
After recapping the launch of its eScreener and digital incentive programs, Nielsen gave a first detailed look at what could lead to the end of the paper diary: the mobile survey, or mSurvey. After ...
Handwritten diaries may feel old fashioned, but they offer insights that digital diaries can’t match
The first time I taught a college course called “The London Diary” for young Americans studying abroad back in 2002, each student ended up with a tangible book of memories, a handwritten record of ...
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