In the past year, CMOs saw business and budgets ebb and flow. Following the tail end of the pandemic, confidence grew, but not long after, we saw indications that a recession was approaching as job ...

Marketing analytics services are provided through businesses that help other companies collect, analyze, and make sense of data about their marketing campaigns. These companies offer a wide range of ...

Overview:  Predictive analytics helps businesses forecast customer behavior and improve marketing decisions with data-driven ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. I recently met with Heap CEO Ken Fine to discuss where businesses ...

SAN FRANCISCO--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, today announced the launch of Amplitude Plus, a new self-service offering that puts more ...

The web flipped, thus measurement has to flip with it.

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

Without question, the vanguard — the digital leaders — will outperform others within their marketplaces. This will involve continually improving marketing capabilities around personalization analytics ...

DiRx needed to win over customers from larger competitors. It leveraged digital experience analytics and changed the way customers engage with its pharmacies. Simone Grapini-Goodman describes her ...

While the pandemic prompted companies to digitize much of the way they do business, not every brand made the pivot successfully. In some cases, it cost them dearly. According to Couchbase, enterprises ...

The after-hours gain was surprising, because Amplitude could only deliver mixed fourth-quarter results and guidance. It reported adjusted earnings of just 4 cents per share, worse than the ...

SAN DIEGO--(BUSINESS WIRE)--Power Digital, the leading tech-enabled growth marketing firm today announces the acquisition of Endrock Growth and Analytics, with offices in the United States, Medellín, ...