Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

At least once a week, I receive invitations to webinars with clickbait-worthy headlines extolling the demise of data-driven marketing. I can also list a dozen B2B influencers on a crusade to banish ...

Data Science is a structured approach to extracting valuable insights from data, and it involves several key stages to ensure success. Let's explore each phase in detail: By following this structured ...

Data has long been called the new gold, but mining it has historically required specialized expertise, significant time and substantial resources. For decades, organizations relied on highly trained ...

Integral Ad Science (IAS), the media measurement and optimisation platform,has announced that Melissa Furze joined the ...