The following is a guest piece written by Gillian MacPherson, senior vice president of product management at Epsilon. Opinions are the author’s own. For years, the marketing and ad-tech ecosystem has ...

Accurate data is valuable. Accurate and easily accessible data is priceless. In a world where artificial intelligence has become the beating heart of business decision making, the quality and ...

We all understand the importance of data quality. Metrics—such as third-party validations, match rates, and accuracy scores—help us assess data quality on its own terms. Yet, too often, organizations ...

Data quality in the modern economy, where data-driving action is critical to business success, can no longer be perceived as mere tech detail. Business leaders increasingly use data to make strategic ...