If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

The Customer Data Platform (CDP) initially emerged as a groundbreaking solution, unifying customer data from various sources into a single coherent view. It was celebrated for enabling personalized ...

New research finds companies that treat customer privacy as a strategic priority — not just a compliance requirement — can gain a measurable competitive ed ...

In today’s fast-paced world, retailers are generating more data than ever before. From customer transactions to inventory management, retailers need to be able to manage, integrate and govern their ...

Step into just about any boardroom right now, and the conversation will inevitably turn to AI. There’s excitement, yes—and urgency to build skills, fear of falling behind, mounting pressure to do more ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

The global Database Management System (DBMS) market stood at USD 80 billion in 2024 and is projected to reach USD 120 billion by 2033. This growth reflects a steady compound annual growth rate (CAGR) ...