COLGATE has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to shine with confidence. Designed to instantly correct yellow tones using rich ...

Have you ever wished you had a magic eraser that could just scrub off the yellow tint on your teeth? It’s like the whitening effect on Photoshop but in real life! Well, now you can — thanks to the ...

The Colgate ® Optic White ®Advanced LED Whitening Treatment results in teeth that are six shades whiter in ten days. Like a professional whitening treatment, this safe, at-home device uses new ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...