Applying this vital skill and enhanced level of engagement to your financial services business has been a goal of many advisors, but requires a strategic commitment to realize, not just a tentative, ...

Robert Cialdini published a paper called “Basking in reflected glory” early in his career (Cialdini, Borden, Thorne, Walker, Freeman, and Sloan, 1976). The findings showed that students at ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...