Cal's historic script logo may have survived the school's rebranding process last month, but it won't be in its usual place at mid-court at Haas Pavilion next winter. In its place will be an enormous ...

Cal’s athletic makeover is complete. In April, Cal Athletics unveiled a new look for all of the Bears’ athletics teams that included a new logo and updated font. That updated brand has now made it to ...

Respect the past, represent the future. That was the theme of the Cal athletic department's unveiling of the new Cal brand Wednesday afternoon. At the Memorial Stadium Field Club, Athletics Director ...