LEGO just debuted its new Smart Play System, and you can preorder the first playsets now.

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and minifigures.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

And of course, they’re Star Wars sets.

The TIE Fighter set features several unique functions, starting with placing the Smart Tag in the straighter for ...

The toy industry is headed for its second consecutive annual sales decline, but it's got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...

In the span of less than a year, she went from struggling with instructions to building huge sets with thousands of pieces.

(RNS) — Faith-based companies making Lego-compatible building blocks are tapping a market for offline toys inspired by biblical figures and events. (RNS) — Sean Sutton was preaching at a small Bible ...