The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Fossas There is ...

For a business to be successful it needs a strong brand that is consistent and relevant across every touch-point. For this to be sustained, the brand needs to be important at a senior level and – ...

When thinking about a brand, people often associate it with visible elements like logos, colors, typefaces or taglines. These are essential, but a brand’s true power lies deeper and is much bigger ...

PJ Kumanchik will be taking the Brand Manager position at Pittsburgh’s KDKA News Radio. Kumanchik is being raised from his previous role as the station’s News Manager to fill the leadership position ...

Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is ...

Strong brand governance is all about managing how you show up in the world and ensuring it's done in a way that reflects consistency in how customers engage with your brand. This goes for ...

The Master in Luxury Brand Management course at Domus Academy supports students in developing management skills for luxury brands, with consideration of their social, cultural and demographic contexts ...

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence. “AI isn’t just helping businesses create ...

Levi Strauss has agreed to sell Dockers to brand management firm Authentic Brands Group for $311 million, the companies announced Tuesday. Under the terms of the deal, Authentic will own Dockers’ ...

There are some for whom a job is just a job they turn up at the office, bash out some emails, make some calls and then go home, satisfied a day’s work is done. It’s obvious Neil Thompson is not one of ...

The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...