The branding agency has launched new guidelines and a brand MOT to help businesses gain the visibility they need. These insights reflect on the ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...

UAB St. Vincent’s, UAB Medical West, and UAB Callahan Eye are extensions of the UAB Medicine brand. Each of these entities shares a common visual identity with the brand but has a unique logo that ...

For decades, companies have realized how important a well executed corporate identity can be to a company’s success. An iconic logo, carefully chosen colors, and typography that are thoughtfully and ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

The UW Brand Center serves as the central hub for all things related to the University of Wyoming’s brand identity. Consistent branding allows us to deliver clear, unified messaging to external ...

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. Should a tool be ...

It’s our firm belief that the B2B buyer engages with a brand on the same emotional level as they do with consumer brands – they just have a different frame of reference. Our brand guide explores how ...

For as long as there have been dedicated sales and marketing teams, companies have struggled to ensure that both sides of the house represent their brand in the same fashion. It can become a daunting ...

Our brand is the face we present to the world. It helps build a recognizable identity and reinforces our reliability and professionalism to patients, their loves ones, and our community at large. The ...