AI tools significantly streamline book marketing, assisting with tasks like content generation, campaign design, and audience identification. Despite its utility, AI-generated marketing advice needs ...
Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...
The writing of this column took a major detour while I was watching HBO, specifically the new series The Staircase (the last episode of which will land on June 9). I discovered that this fictional ...
Tension: Marketers are told to pick either timeless strategy tomes or brand-new AI playbooks, yet both lenses leave crucial gaps unaddressed. Noise: Annual “top book” lists flatten digital marketing’s ...
A newly released business book, The Human Rules of Digital Marketing That Work, argues that the issue lies not in creativity ...
Book packager and producer Melcher Media has announced that it is expanding into direct-to-consumer sales, marketing, and printing services. "We're very excited after 30 years in business to be ...
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