A spinnerbait beautifully represents a baitfish, or multiple baitfish swimming in close proximity. It also gives off ...

A sea-urchin-shaped bait called the Coike has exploded onto the bass fishing scene. Here’s how to rig it and when it works best. The Coike, a dense elastomer ball covered in soft spines, looks more ...

You want to catch a fish, you gotta have the right lure. Being one step ahead is a good way to succeed in the fishing game.