How Branch Basics built a $50 million cleaning empire on trust, not hype

One in every three Branch Basics purchases in 2025 came from a friend or family recommendation. That single data point tells ...
Forbes

Inside Branch Basics’ Mission To Create Sustainable, Non-Toxic, And Fragrance-Free Home Cleaners For Everyone

One of the effects of my multitude of disabilities is respiratory sensitivity. Without divulging any specifics, suffice it to say my breathing is heavily influenced by certain chemicals found in ...

This Simple Gadget Could Save Your Tech When a Blackout Hits

The Amazon Basics UPS is a cheap safeguard that buys you enough time to save work and send some emails when you lose power.
CNBC

Startup co-founders bringing in $2M a year took a risk and hit pause for 18 months: Now they bring in $34M a year

Everyone likes a clean slate, especially the co-founders of a cleaning products company. That's what the co-founders of Branch Basics, Allison Evans, Kelly Love and Marilee Nelson gave themselves, ...
SheKnows

Branch Basics’ ‘Human-Safe’ Cleaning Products Are Now at Target with Much Lower Prices — Everything’s Under $10

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. At the heart of the collection is The Concentrate, a versatile ...