Badge engineering is a relatively common practice that may have been happening right under your nose. Here's what it is, and ...

We're all familiar with badge engineering, right? It's the magical process by which a carmaker can make a whole new car just by changing the car's name, badges, maybe lights, and bits of trim and ...

Badge engineering is a dirty word in the automotive world as some automakers took the idea a little too far. General Motors is probably the best example as they cranked out a ridiculous number of ...

One misguided redesign nearly erased decades of Dodge Charger muscle car credibility.

Badge engineering is a time-honored tradition in the automotive industry. It wasn't long ago that even Rolls-Royce and Bentley sedans could only be distinguished by their grilles and badging.

Badge engineering is one of those desperate old automotive marketing tricks that rarely worked all that well, but some carmakers still insist on pulling to this day. We asked you for the most flagrant ...

Badge engineering used to be pretty common in the automotive industry and GM was one of the most prolific companies doing it. In fact, the Chevrolet Trailblazer was virtually identical to the Buick ...

They say imitation is the sincerest form of flattery. So, what better way to imitate something that’s perfect and needs no change? Well, that’s how badge engineering was actually conceptualised. Badge ...

Today, Kirby’s focus has shifted toward following industry news, and he has a sincere passion for one-off and tuned vehicles, car toys (especially LEGO brand,) and anything else even closely related ...