The color of a vehicle matters. It's the first thing you see, and it often becomes the main identifier of the vehicle. It's a deal breaker and a deal maker. It tortures the shopper and divides soul ...

Remember BMW‘s E Ink tech that lets cars effectively change paint colors on the fly? It could be coming to an actual BMW available in a dealership near you in a few short years, according to an ...

The electric BMW concept car is covered in tiny screens that let it change color on demand, and it even has facial ...

Certain BMW colors stick in the memory forever, perhaps because they became a signature color for a certain BMW, or it was used as the launch color of a specific generation of Bavaria’s most iconic ...