Video is one of the most effective ways to communicate quickly and succinctly. In the B2B world, where everyone is short on time, it’s a particularly useful tool to tell a brand story. Unfortunately, ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Video marketing has been a major channel for B2C in terms of growing its customer base and improving engagement. Now, with more businesses taking notice of its success, the adoption rate among B2B is ...

Opinions expressed by Entrepreneur contributors are their own. In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% ...

Q: What are the golden rules? Adam: Ask yourself what the purpose of the video you’re making is. We see some companies saying they need a video just because – this’ll never lead anywhere. Work out who ...

Most B2B marketing teams know that video matters, but still struggle to fund and execute on it. LinkedIn reports that 78% of ...

More and more B2B brands are pressing play on video content, and it's redefining how companies engage online. Fully 78% of B2B marketers currently use video in their programs, and 56% plan to increase ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Peter Hillowe Videos have ...

Trying to make sense of the world around us is a part of human nature. That’s why we love stories. It’s easy to find lots of storytelling examples in B2C marketing campaigns, but what about B2B? Does ...

In the business world, video marketing has emerged as a potent and dependable tool for creating awareness and for engaging and educating prospects. Even in B2B marketing, videos can play a pivotal ...

Apollo reports that effective digital marketing accelerates B2B growth by understanding buyers, nurturing leads, and ...