Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, ...

If you were a fly on the wall of many marketing meetings you might think there’s no room – or even need – for marketing planning these days. The discussion is quite likely to be about marketing as a ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

As agency owners, we’re entering that familiar time of year when marketing leaders begin their annual planning cycle. For many of our clients, this season brings a focus on reviewing the successes of ...

Achieving aggressive, business-to-business (B2B) sales growth is now easier than ever, starting with a holistic strategic marketing plan United States, 9th Sep 2024 – Innovaxis, a leading B2B ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI) tools. For the 12th Annual Strategy & Planning ...

Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like ...

SAN FRANCISCO, December 16, 2025--(BUSINESS WIRE)--10Fold, a leading B2B tech communications and content agency, today announced the findings of its 2026 Marketing Budget Blueprint, revealing a sharp ...

Brands that plan in silos miss opportunities, waste time, and fracture their customers' journeys. Today's business buyers shop across multiple channels and devices. To cut through the content clutter, ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post The case for and against CTV in 2026 B2B marketing budgets appeared first ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...