The marketing, sales and finance functions are critical to the success of a business. Yes, I’m aware this isn’t a life-altering discovery. However, I think we can agree that clear alignment between ...
In practical terms, all of this means that the B2B brands that win in the agentic era aren’t necessarily the ones with the ...
Peter Weinberg and Jon Lombardo, of the B2B Institute for LinkedIn, talk about how B2B is the next big thing in marketing. Similarly, others posit that B2B will rev up to power the surge in demand for ...
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