Choosing the right B2B ecommerce platform can make the difference between closing deals losing potential customers to ...

As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

It turns out there’s a hack for that. Businesses that want to sell to other businesses can circumvent the usual process of offering their products and services directly to potential business customers ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

Expedia's B2B business has penetrated international markets through partnerships that its consumer businesses have been unable to reach. Competitors are watching and are trying a similar tack. Is ...

Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams? Our latest report, created in partnership with Endeavor Business Media, ...

BOSTON--(BUSINESS WIRE)--Zoovu, the leading platform for AI-powered product discovery and ecommerce experiences, announced the results of a B2B ecommerce study with over 400 executives from companies ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Expedia Group increased its guidance for 2025, based on strong second quarter performance in its B2B business, advertising, and international growth. Other travel companies that have reported results ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

BROOMFIELD, Colo.--(BUSINESS WIRE)--Conga, a leader for AI-powered innovation in configure, price, quote (CPQ), contract lifecycle management (CLM), and document automation, today announced it has ...