Something I was watching closely as the Apple Watch was revealed today: Which typeface would grace this shiny, tiny new device? Well, it’s not Helvetica, the troublesome font that Apple recently ...

Yesterday, Apple unveiled its first wearable: a small smartwatch with a 1.5-inch display that caught the eyes of font buffs because it has a new custom typeface. Forget the watch, that typeface might ...

Big tech companies create and use their own fonts to keep up with technology and to reflect their own brand identity. Credit: Getty Image After its famous 1984 Super Bowl commercial, Apple officially ...

As of today, Apple has started changing the typeface on its Apple.com website to San Francisco, the font it first debuted alongside the Apple Watch in 2015. On Apple's homepage and other web pages on ...