Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads.

The App Store is Apple's digital distribution platform used for distributing a mixture of both first-party and third-party apps to iOS, iPadOS, watchOS, tvOS, visionOS, and macOS. Each ecosystem is ...

iOS 26 adds a brand new Games app to your iPhone’s Home Screen, and to complement the new gaming features, Apple is adding a ‘Top Played Games’ chart to the App Store. When viewing the Games tab in ...

Forbes contributors publish independent expert analyses and insights. Journalist, analyst, author, podcaster. Apple will allow iPhone and iPad owners to delete one of its most prized and valuable ...

Apple launched a new App Store on the web today, allowing users to browse through and search for apps across all of its platforms. The updated apps.apple.com site provides a drop down for each ...