With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating ...

Apple last week announced a series of new App Store features, including personalized app recommendations and expanded tools for developers to market their apps. The most visible change for users is ...

Apple today sent out emails inviting developers to visit the Apple Developer Center in Cupertino, California for a workshop on app optimization. Apple says that developers can learn to maximize app ...