In the first part of this series, we dug into how to build out a solid campaign foundation with on-Amazon marketing. In particular, we went over how to prioritize different deal types, how to drive ...

Where do I invest in order to make my business well-known and profitable? You can’t know that unless you understand the codependency of the various business development stages and your marketing ...

ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and ...

Amazon is the world’s most valuable brand and has an estimated 38% of ecommerce sales in the U.S., forcing business owners to acknowledge that a brand presence on the Amazon marketplace is essential ...

Amazon offers a number of programs for content creators to monetize their audiences. The e-commerce giant has affiliate-marketing tools and ways to sell products live. Here are some of the ways ...

Amazon is making it easier for marketers to take advantage of video advertising by adding the format to its self-service Sponsored Display program. The company is also expanding a public beta for its ...

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking ...

Amazon Live is integrating reporting signals to Amazon Marketing Cloud (AMC), giving advertisers the ability to track impressions, views and clicks for live shopping campaigns, per details shared with ...

Seasoned marketer and corporate executive Ukonwa Ojo has joined Amazon as Chief Marketing Officer for Prime Video and Amazon Studios. The former MAC Cosmetics and Coty CMO will be responsible for ...

In the Amazon world, people are always telling you what you can’t do. You can’t remarket to your Amazon customers, you can’t get your customers’ emails or phone numbers, you can’t track sales ...