If you just found out about Generation Alpha, brace yourself for a new crop of kids set to debut on Jan. 1. Generation Beta will start arriving in 2025 — and some experts predict they will be immersed ...

Gen Alpha slang terms are rapidly evolving and widely used by young people. Phrases like 'delulu' and 'cooked' express ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Members of Gen Alpha are too young to drive themselves to a store or open up a credit card in their own names—but that hasn’t stopped them from spending nearly as much as the gross domestic product of ...

For Gen Alpha, Adams stresses interpersonal skills like professionalism and integrity over technical ones, as the labor market is unprecedented. Ultimately, she argues that generational knowledge ...

From global loanwords and garbled Italian, the slang of the children of millennials doesn’t just share elements with Minionese, it may have absorbed it ...

Claire's is reinventing the mall staple for a generation raised on Roblox and YouTube.

Gen Alpha is already shaping household spending, forcing brands to rethink product discovery, loyalty, and marketing in the age of AI.

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was born ...

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Generational trends are no exception. While there’s been plenty of chatter in the recruiting world around Gen-Z in the workplace and what it takes to attract and retain them, I’m encouraging you to ...