Ever since the 1980s, no single company in the games industry has done a better job establishing iconic mascots than […] ...

New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

While the main events of the recent WNBA All-Star Weekend were the game and skills challenges, all eyes were also on the league’s mascots and their hilarious antics. Eleven WNBA teams have mascots, ...

While the mascot has been a fixture at high-profile events, this season, Indiana unveiled Hoosier the Bison, a fresh face for ...

Team mascots are a longstanding tradition in sports. The job of being a mascot in the NBA isn't as easy as one may think. They have to keep the crowd’s energy high and remain entertaining all while ...

The Hoosiers revived a mascot Aug. 30, 2025. Here's why they settled on reviving the mascot, what it is and what it has to do ...

Here's what to know on the edible Pop-Tarts Bowl mascot teams and flavors ahead of the 2025 Pop-Tarts Bowl between BYU and ...