The Mandela Effect is a phenomenon that makes us question even the most mundane memories from the past. In June 2019, the famed New York Times crossword puzzle made it the theme, and defined it as, "a ...

Do you remember Darth Vader's famous Star Wars quote as, “Luke, I am your father”? Or perhaps you recall The Berenstein Bears books from your childhood? If either rings true, then you’re experiencing ...

Affect vs. Effect: What's the difference? Tricky English vocabulary can often lead to confusion, and one of the most commonly misused word pairs is affect vs. effect. These two words are often misused ...

Learn how the ratchet effect influences economic processes, consumer behavior, and market dynamics, with examples from political economy and business sectors.

Named after the iconic South African leader Nelson Mandela, this curious phenomenon happens when a large group of people remembers something one way, only to discover they’ve got it all wrong. And ...

For many, it might be misremembering a celebrity death, a historical event, or, most surprisingly, a quote from their favorite movie. For me, it was being convinced Michael Jackson was dead long ...

If you distinctly remember the Berenstain Bears books being spelled "Berenstein" or you know Pikachu has a black-tipped tail, you're not alone, but you're not correct. Don't worry, your brain isn't ...

The Mandela Effect is a phenomenon that makes us question even the most mundane memories from the past. In June 2019, the famed New York Times crossword puzzle made it the theme, and defined it as, "a ...

If you remember Dorothy’s famous line in The Wizard of Oz as, "Toto, I don't think we're in Kansas anymore," you would, in fact, be wrong. And as shocking as this discovery may feel in this very ...