At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework (TCF) has been settled. A Belgian appeals court has ruled on how ad tech ...
All countries are feeling the expansionist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...
The Belgian Court of Appeal ruled today that the Transparency and Consent Framework (TCF) currently used as the foundation for most online advertising is illegal in the EU. This decision upholds the ...
Shein and Temu are spending more on advertising in Europe – and sharply pulling back in the US – as President Trump’s tariffs effectively block the Chinese fast-fashion firms from their biggest market ...
Azerion, a leading European digital advertising platform, has adopted a framework of full transparency, compliance, and integrity when hosting political advertising. The move, which is in line with ...
Website operators including Google, Yahoo, BBC Worldwide, Microsoft and Yell have signed up to new guidelines on behavioural advertising in Europe The self-regulatory framework was published on April ...
Research from Ampere Analysis shows that total revenues from paid streaming services (including subscriptions and advertising) surpassed public TV revenue (from taxes, licence fees and advertising) in ...
Brussels — The European Gaming and Betting Association (EGBA) announces a new comprehensive pledge establishing standards for responsible influencer marketing across Europe’s gambling sector, ...
Modern retail media is built on clicks, but the overwhelming majority of conversions still happen in the aisles. Every square foot between the entrance and the checkout is a potentially missed ...
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