Google's data collection can be a double-edged sword: helpful in some instances and too invasive in others. Here's how to ...

The new advertisement system adopted by Google requires consumers to manually turn off Chrome ad topics in case they want to be assured of maximum privacy. Chrome ...

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching ...

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned ...