A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...
A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author. The section of text used in the ad is actually from a book of various interviews the ...
Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...
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