AT&T appears to be reducing staff at its AdWorks offices and largely ending its experiment in mobile and digital ad sales, sources tell us. AT&T confirmed a change in strategy and some job cuts in a ...

AT&T AdWorks says it has signed Cox Media and other TV program distributors for its new Television Audience Network. The deal will reach Cox cable system subscribers, numbering approximately 6 million ...

AT&T AdWorks, the advanced ads division of the telecom company, is baking two new data sources into its TV audience-targeting tool, TV Blueprint. One source – anonymous, aggregate data on some 70 ...

The agreement offers TV ad buyers access to Cox Media’s inventory through the AT&T AdWorks Television Audience Network (TAN). The advertising platform creates a connected network that consists of AT&T ...

AT&T AdWorks, which claims to be the nationwide leader in addressable TV advertising, will now serve 60-second ads to nearly 14 million addressable TV households. Previously, AT&T AdWorks offered ...