Fast Company

Cox deletes ‘Active Listening’ ad pitch after boasting that it eavesdrops though our phones

We’ve all, at some point or another, seen an ad on our phone or television that just happens to be for a product we were just discussing with a friend. For instance, you might tell a friend over lunch ...
Business Insider

Marketing company brags it can listen in on people's 'whispers' using phones and smart speakers to target ads

Cox Media Group wrote about "Active Listening" in a recent blog post to help with targeted ads. It claimed to be able to use smart devices to listen in on conversations and advertise based on what is ...
Variety

Are Marketers Using Smartphones to Listen to Your Conversations to Target Ads? Yes, Cox Media Group Says in Materials Deleted From Its Website

It’s been a long-held suspicion by many people: that smartphones and smart speakers are listening in on their private conversations for various reasons. Now one company — Atlanta-based Cox Media Group ...
Mashable

Your devices might actually be listening: Ad company claims to use 'active listening' tool

With Instagram shop tabs, X ad spots, and TikTok shop videos getting even more prescient than usual, consumers are still throwing up warning signals that our devices are selling our data to the ...