Absolut Vodka and Tabasco recently unveiled a new chili pepper-flavored vodka with an alcohol‑by‑volume (ABV) of 38 percent. Named Absolut Tabasco, it is made by infusing their signature vodka with a ...

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In 2012, Absolut worked with the electric dance music trio Swedish House Mafia to create what would become an incredibly popular music video that, over two years later, has racked up more than 41 ...

Just in time for Valentine’s Day, Absolut Vodka has dropped the curtain on their newest campaign. Titled Drink Responsibly, #SexResponsibly, the campaign directs a spotlight on the relationship ...

Fashion and music festivals go hand in hand and nowhere more so than at Coachella. Following Metaverse Fashion Week in Decentraland, Absolut Vodka has launched Absolut.Land, a Coachella inspired ...

This article is published in partnership with: Absolut is already committed to a carbon neutral distillation process, but now it’s aiming to bring even more transparency to that process. And they’re ...

Pernod Ricard’s Absolut Vodka has teamed with full-service studio Copy Lab for an initiative that seeks to combat the lack of diverse representation within fashion content generated by artificial ...

For this year’s Coachella festival, Absolut Vodka returns to the metaverse with the revival of a Decentraland activation from last year’s music festival while simultaneously updating its strategy with ...

For the past few years, Teresa Duke ordered her martinis with Absolut vodka and plenty of olive juice to make them "dirty." "I like them so dirty they're almost kinky," says the 38-year-old ...